Logo Design

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Logos say a lot about your company or brand and are often the first thing people identify with it.  Shown below are some logos that I’ve either designed myself or that I was part of a team of developers which designed and animated (i.e. NAVSEA logo for the U.S. Navy).  For pricing, a lot depends on the complexity of the design and the amount of required changes.  My fee generally ranges between $200 to $500 for a single logo design at a rate of $15 per hour.

EXAMPLES OF MY PAST LOGO DESIGN WORK

GARGOYLE

This is a logo which I personally designed with Adobe Illustrator in 2013.
Gargoyle-Logo

NAVSEA

I was one of several people that reviewed logo designs for this large naval command and helped to craft the final design as part of the corporate branding.  As webmaster, I also animated the new logo.  The website design I developed for them is pictured below.  You can click to see an example of the opening page with the Adobe Flash animation, but note that the full site has changed since I designed this for them in the late 90s.

NAVSEA

NAVSEA

DESI

I designed this logo for the Diesel Electric Submarine Initiative (DESI) at U.S. Submarine Forces Command in 2005, which they adopted as their new logo.

DESI Logo Design

DESI Logo Design

ISMERLO

This is a concept I provided for a new logo for the International Submarine Escape and Rescue Liaison Office (ISMERLO), which was established by NATO to assist in the global coordination of submarine search and rescue operations.

ISMERLO Logo Design

ISMERLO Logo Design

BIKER PUP

This is a logo I designed for a personal website that I developed for my yorkshire terrier, who likes to ride motorcycles.

Biker Pup

Biker Pup

GETTING STARTED

To make a logo for your company, I would suggest first identifying a few key aspects:

  1. Your Name – While this may sound simple, it often is a part that is rushed by some people.  A company or brand name is the most important part as it established WHAT you are.
  2. Your Image – What do you want people to remember about your brand or company?  WHY should they do business with you?  For Naval Sea Systems Command, we keyed in on 3 areas of their global construction an maintenance for the U.S. Navy with: ships, submarines, and weapons systems (as seen in their new logo).
  3. Your Audience – To begin with the end in mind, it helps to have a good idea of WHO & WHERE you are trying to reach with your product or service.
  4. Your Colors – List your thoughts on HOW you want it to look or feel.  Colors do a lot to evoke emotional responses that impact buying decisions.  If you don’t know which colors to use, that is okay.  But if you have any thoughts on preferred colors, please jot them down.
  5. Your Tagline – This establishes WHY your audience should use your product or service.  For example, when we did the logo for NAVSEA in the late 90s, they wanted to convey the messages of “global service” and “top quality” in shape how people thought of their organization.  So we used a short statement that evoked such a feeling towards NAVSEA with “Keeping America’s Navy #1 in the World!”  A key to writing taglines is to keep them short and simple.  Avoid using too much text or words that are not easily understood or remembered.
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